Posts Tagged ‘media 2.0’

media 2.0 [how we monetize web 2.0]

October 22, 2008

Over the weekend was thinking about the media landscape overall [radio, print, tv, online] looking at where we are today and what is the logical evolution for each. The underlying theme for each media when it came to evolution was continued socialization of each medium. Which is a no brainer when you think about it. But it hit me that we are moving from Web 2.0 to Media 2.0.

This is a good thing. Its the first time that an online media approach has driven the other established platforms not just to take notice but strategically figure out how to integrate a online philosophy into their everyday approach and touch points with consumers.

Web 2.0 has always been criticized for its lack of an ability to generate revenue in-line with the innovation and enormous amounts of inventory they generate [see mayspace, facebook, youtube, twitter, etc]. But the approaches they have introduced to the marketplace are very consumer focused and bring people together around topics, relationships, passions, etc.

Well Media 2.0 will focus on the monetization of the Web 2.0 approach based one major observations from my end:

  • return on investment: in a tight economic period media companies well have to look for new ways to create potential growth revenue streams and most will look to reinvent what is currently working with consumers in the marketplace. Web 2.0 is still the prettiest girl at that party.

There is a lot more thought around this subject but my goal was just to get the conversations rolling because this will evolve into something bigger than anyone can conceptualize at this point. The interesting thing to me is that the one thing Web 2.0 could not do well will be the reason for Media 2.0 becoming the default user media experience…Monetization.

Media 2.0 = Web 2.0 + Monetization

marx.