Archive for the ‘traditional media’ Category

is it me or does tv suck? hollywood meet the internet.

April 3, 2008

just want to throw a thought at hollywood. you guys are some of the most creative people in the world [bar none]. and for so long the standard for good content has went down hill because of the never ending bottom line. i understand the internet is not perfect but it is open distribution for your ideas. look at your creative counter-parts in san fran [although technical] the creative bloodlines run deep in the both of you.

the is a open letter to all producers, writers, actors, etc to start doing projects just because you think they are good ideas not because they need to be bought by some network. look at the opportunity the internet provides. there is no good content [which we are all asking for] and no guy in a suit telling you to appeal to women 25+ a bit more or your show will not see the light.

we all will benefit from you expertise and creativity when it comes to writing, casting and telling a story. and the cool thing about it is you have a chance to play with the way storylines are developed because the web offers tons of ways to get users engaged with good content.

just think michel gondry decides to develop a show for the internet with the following specs:

1.   release once a day

2. 45-75 seconds in length

3. digital casting

4. gondry puts up new scripts every monday

5. anyone has the ability to participate in the show and record themselves acting out the script [uploads video to site]

6. gonry selects the best actors and edits the show together  [from the videos they uploaded]

7. syndicate the final version of each episode across the web

could we do this without holloywood? yes. but there is an art form to what hollywood brings to the table and we all on the tech side have to respect that.

not saying the above idea in the world but you want to talk about leveraging a social medium to create a social shows…this may be the starting place. this would not be easy but there is a lot of opportunity for content to take the next step.

plus its fucking cool.

marx.

look through the eyes of ur user [consumer].

April 1, 2008

1. do they really care about what you are selling?

2. do they even want your product? are you just spending money b/c it has to be moved from one excel slot to another on a spreadsheet?

3. are you just doing what your competitor did before you [mr. me too]?

4. does the word viral still come up in every meeting [in theory the concept does not exist..lets save that for another post]?

5. are mirco sites still the answer for all user focused initiatives?

no that any of the above is bad but you have to understand where the answers put you in the market place. are you a spender or a thinker?

what if a major advertiser [top 50] went to a major media company and said the following ‘ hey big media company we do not want to purchase 15,30,60 any more. we only want to purchase 5 second spots and flight across your network in a manner that will only me to own certain times of the day, week and month.’

now that changes the way you will be viewed in the eyes of your user [consumer]. why? no one else is doing it. very simple thought but it breaks you out of the mundane world that everyone else works in. also think of the opportunity you have to really create a simple, entertaining, brand focused messages. no waste from a creative standpoint.

marx.