Archive for the ‘tech’ Category

the truth is amoung us.

March 31, 2008

with so much going on in the digital/online media industry and the potential economic collapse its seems time to get back to writing about the world we live in. my goal is to post once a day on the following issues:

1. creative in the digital space and what we can do to make it better

2. syndication of thought 

3. why mobile is the now not the future 

4. possible ways to extend ideas that are in the market place

5. current events and pop culture [stuff that is cool]

the above will  evolve for sure but wanted to try to keep myself focused on a few issues this time around. the fact is we see so much about this space in any given day that there needs to be some method to the madness. look for the post to start as soon as this afternoon.

marx.

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15mb of fame

August 21, 2007

someone said this to me in a meeting and i thought it was hilarious. although i am glad the reigns of distribution has been moved from the hands of a few and given to the masses…some of the content i see online scares me. just because you can doesn’t mean you should. its like watching grass grow but in a flash video player. i think you get the picture.

there are some really talented online producers out there and i hope they get there 15mb of fame but does everyone with a camcorder deserve to film themselves?

check out black 20.com these guys are doing some really funny stuff.

marx.

where is myspace innovation?

March 28, 2007

just a thought on myspace. as they continue to launch other verticals (the latest myspace news) are they starting to look like a huge portal that lacks innovation. innovation is key in this space and to be honest myspace has not been great in this department. will myspace ever go away who knows but i feel the more users start to understand what they can do over the web and the flexibility sites like wordpress offers myspace will start to suffer a bit. i believe the next winner in this space will offer a easy cms tool to post and have open standards regarding all widgets.

myspace is the king platform for widgets because of its audience and nothing else. if they want to build a walled garden thats fine but some other bandwidth/page provider (bc thats all myspace is) will start to eat at the audience.

another way to look at it is a platform that allows widgets to make revenue off their audience (this assumes they have a nice size audience 10-15 million) signs deal with all the top widgets providers in exchange for the widget provider not to allow their widget to be posted on myspace.

just a thought.

marx.

facebook does not hire old people

March 27, 2007

i just read a story on venturebeat about ‘start-up advice for entrepreneurs’ from y combinator start-up school.

mark zuckerberg states the following:

 

“I want to stress the importance of being young and technical,” he stated. If you want to found a successful company, you should only hire young people with technical expertise.

“Young people are just smarter,” he said with a straight face. “Why are most chess masters under 30?” he asked. “I don’t know,” he answered. “Young people just have simpler lives. We may not own a car. We may not have family.” In the absence of those distractions, he says, you can focus on big ideologies. He added, “I only own a mattress.” Later: “Simplicity in life allows you to focus on what’s important.”

i am not saying he is totally correct but there is some truth in that statement. the younger you are the more you believe you can change the world and that nothing or no one can stop you. also you put your life into whatever it is your doing/developing at that time. i speak from personal experience on this one…like zuckerberg i own nothing and sleep on air mattress. i have to say having nothing else to think about but ‘ digital innovation’ and when the next season of entourage start does keep me focused.

see full story here

marx.

tv nets fight back….youtube dead?

March 22, 2007

well it had to happen. nbc and fox have teamed up to create a new video sites that will carry all their content for free. i just want to point out a few things:

1. users will be able to get all these shows in one place

2. advertisers will be able to buy both tv and online through one source

3. the power of the nets to market this to users

i am not saying youtube, joost, and other are done but as a user on techcrunch says…”its not a divorce of ugc and professional content but it is a separation”. true, true.

i know this is not the last we will hear from google and co on the topic but if viacom took the gloves off with the 1b dollar lawsuit then nbc and fox threw the first bare knuckle punch.

read full techcrunch story here. read the comments as well very interesting.

marx.

update: cuban is in on it now…here

update: techcrunch update from nbc/fox press call here.

vodpod test

March 22, 2007

ok…i have to admit i love what heavy is doing with ron jeremy and i am not the only one. i have seen this videos starting to pop-up everywhere. with that said i been wanting to do something with vodpod for a while and these videos give me a good chance to test. i created a vodpod for the clips and embedded on the sidebar below.

only thing i dont like so far is that it does not show the thumbnails all the time.

tell me what you think.

marx.

mark cuban pov on viacom vs youtube

March 14, 2007

i have been waiting to see his take on the whole thing…i could just see him reading the news (just like me) and going here we go. my pov is that this needed to happen. i do not care who wins but these copyright problems have to be brought to light. our industry will continue to be held back until these issues are figured out.

here is where i hope it ends up…

1- all video sites need to protect copyrighted material as much as possible. this means putting some type of tech in place to monitor what is uploaded to their sites. i am not crazy, they can not catch everything but they need to put some effort into this process.

2- media companies develop a vision and stop being dumb asses. alot of these video startup companies are running out vc cash anyway so go and tap the talent and have them help you figure out how to get your content out and still get paid. reverse engineer the problem with the minds that have created it.

3- users win. this is the most important point of all. not cuban, not viacom, not youtube, hell not even me. radio gave users the first national broadcast medium. tv brought that broadcast to live action. now the web is the ultimate syndication platform. there is money to be made from all parties but please, please remember the user. all this does not happen if youtube only gets 3 uniques a day.

marx.

read mark cuban post here.

video tagging to target

March 13, 2007

i have been working on a project that looks at using audio tagging to deliver targeted ads around video. the more i dive into it the more i realize that the tagging of video and how it is done is a huge undertaking. the major problem is the back log of all the video that has no tags and the lack of people who know how to tag videos in a way that advertisers can base their spending around keywords like they do for contextual ads currently.

first let me say some type of tagging will have to take place but i believe it will be at an higher level (i.e. sports, gaming, etc.) at least for now. i have realized once you get down to the clip level it almost impossible to handle currently because it is all subjective from one person to the next.

here is where the audio tagging idea came in but there is even a bigger problem there…yes i now know the words that are said but have no idea the visuals that go along with those words. i have an idea of what the visual may be but do i really want to put a fortune 500 advertiser in front of something i just have an idea about.  now you see my point.

so what is the solution: walled garden approach (for now). control your library and its video assets. this is where a company like youtube will fail unless they can build a library of assets that they can control and run through the ringer in order to give advertisers the type of tools they are looking for to target users. i am sure there is a long term solution that will involve visual and audio tagging tech that is applied to every video that is uploaded allowing for advertiser to come in and by keywords and certain visual elements. an example is if i am nike and i can buy the following tags for the launch of a new basketball shoe:

keywords:

– basketball

– nba

– march madness

– slam dunk

– jordan

visual elements:

– basketball rim

– basketball court

– basketball

– basketball arena

– nba logo

– march madness logo

you get the idea.

marx.