Archive for the ‘startup companies’ Category

media 2.0 [how we monetize web 2.0]

October 22, 2008

Over the weekend was thinking about the media landscape overall [radio, print, tv, online] looking at where we are today and what is the logical evolution for each. The underlying theme for each media when it came to evolution was continued socialization of each medium. Which is a no brainer when you think about it. But it hit me that we are moving from Web 2.0 to Media 2.0.

This is a good thing. Its the first time that an online media approach has driven the other established platforms not just to take notice but strategically figure out how to integrate a online philosophy into their everyday approach and touch points with consumers.

Web 2.0 has always been criticized for its lack of an ability to generate revenue in-line with the innovation and enormous amounts of inventory they generate [see mayspace, facebook, youtube, twitter, etc]. But the approaches they have introduced to the marketplace are very consumer focused and bring people together around topics, relationships, passions, etc.

Well Media 2.0 will focus on the monetization of the Web 2.0 approach based one major observations from my end:

  • return on investment: in a tight economic period media companies well have to look for new ways to create potential growth revenue streams and most will look to reinvent what is currently working with consumers in the marketplace. Web 2.0 is still the prettiest girl at that party.

There is a lot more thought around this subject but my goal was just to get the conversations rolling because this will evolve into something bigger than anyone can conceptualize at this point. The interesting thing to me is that the one thing Web 2.0 could not do well will be the reason for Media 2.0 becoming the default user media experience…Monetization.

Media 2.0 = Web 2.0 + Monetization

marx.

Advertisements

game consoles are extinct…

March 31, 2008

..ok maybe not today. with the launch of one of the most anticipated games in a while hitting the streets on 4.29 [for those non-gamers grand theft auto 4] the console business will not disappear tomorrow. but the thought of console extinction is not very far off from the the realm possibility.

take a look at this post on gizmodo here 

my thought is that from a user pov this is the way gaming should work. online store, communities, instant updates all based on web application like principles. when you look at the console [hardware] business there is not a ton of profit in the business model. its more a loss leader for xbox and playstation to sale more software [games]. while nintendo is profitable you have to think their bottom line revenue would increase if they did not have to worry about the production cost that comes along with producing consoles.

so whats my solution you ask? the gaming companies should think of themselves as intel. its all about the chip. they produce chips that can be installed in any device [cable box, tv, computers, mobile phones,etc.] and allows consumers to purchase the device that is right for them and engage in the software [games] from there. now this does create other issues that would need to be fleshed out a bit more but look at the asian mobile device market…pick your device and go from there.

build the software [game] to fit all screen sizes and let the consumer choose the device thats right for them. some will argue developers need standards [as adam mentions in the post] but if we are honest we all see a standard developing in front of our eyes for user interface and it is touch screen. at this point does the standard even matter anymore.

not one to say any tech is going to go away [there is a reason you can still get a vcr at walmart for 19.99] but this seems logical from both the corporate and consumer standpoint. the question is bandwidth but that will be answered sooner than later.

marx.

the truth is amoung us.

March 31, 2008

with so much going on in the digital/online media industry and the potential economic collapse its seems time to get back to writing about the world we live in. my goal is to post once a day on the following issues:

1. creative in the digital space and what we can do to make it better

2. syndication of thought 

3. why mobile is the now not the future 

4. possible ways to extend ideas that are in the market place

5. current events and pop culture [stuff that is cool]

the above will  evolve for sure but wanted to try to keep myself focused on a few issues this time around. the fact is we see so much about this space in any given day that there needs to be some method to the madness. look for the post to start as soon as this afternoon.

marx.

15mb of fame

August 21, 2007

someone said this to me in a meeting and i thought it was hilarious. although i am glad the reigns of distribution has been moved from the hands of a few and given to the masses…some of the content i see online scares me. just because you can doesn’t mean you should. its like watching grass grow but in a flash video player. i think you get the picture.

there are some really talented online producers out there and i hope they get there 15mb of fame but does everyone with a camcorder deserve to film themselves?

check out black 20.com these guys are doing some really funny stuff.

marx.

where is myspace innovation?

March 28, 2007

just a thought on myspace. as they continue to launch other verticals (the latest myspace news) are they starting to look like a huge portal that lacks innovation. innovation is key in this space and to be honest myspace has not been great in this department. will myspace ever go away who knows but i feel the more users start to understand what they can do over the web and the flexibility sites like wordpress offers myspace will start to suffer a bit. i believe the next winner in this space will offer a easy cms tool to post and have open standards regarding all widgets.

myspace is the king platform for widgets because of its audience and nothing else. if they want to build a walled garden thats fine but some other bandwidth/page provider (bc thats all myspace is) will start to eat at the audience.

another way to look at it is a platform that allows widgets to make revenue off their audience (this assumes they have a nice size audience 10-15 million) signs deal with all the top widgets providers in exchange for the widget provider not to allow their widget to be posted on myspace.

just a thought.

marx.

facebook does not hire old people

March 27, 2007

i just read a story on venturebeat about ‘start-up advice for entrepreneurs’ from y combinator start-up school.

mark zuckerberg states the following:

 

“I want to stress the importance of being young and technical,” he stated. If you want to found a successful company, you should only hire young people with technical expertise.

“Young people are just smarter,” he said with a straight face. “Why are most chess masters under 30?” he asked. “I don’t know,” he answered. “Young people just have simpler lives. We may not own a car. We may not have family.” In the absence of those distractions, he says, you can focus on big ideologies. He added, “I only own a mattress.” Later: “Simplicity in life allows you to focus on what’s important.”

i am not saying he is totally correct but there is some truth in that statement. the younger you are the more you believe you can change the world and that nothing or no one can stop you. also you put your life into whatever it is your doing/developing at that time. i speak from personal experience on this one…like zuckerberg i own nothing and sleep on air mattress. i have to say having nothing else to think about but ‘ digital innovation’ and when the next season of entourage start does keep me focused.

see full story here

marx.

franchasing of blog brands

March 27, 2007

ali j over at ‘everybody go to’ poses a very interesting question…can blog brands be franchised? the simple answer is yes. but i wanted to digg into why i think this is true. i worked for a major burger chain that was based on the franchise model and although it had its own craziness the model worked. the biggest problem with a franchise model is that usually the corporate office cant see eye-to-eye with the franchisee (on anything). and at my old place of employment this was a huge issues down to what type of bags were used. i believe the big reason for this disconnect between corporate and the franchisee are as follow:

  • market changes and franchisees stay the same
  • corporate does not communicate with franchisees
  • corporate wanting to much oversight of what franchisees do
  • not forming a partnership between corporate and franchisee

when a franchisee looks to get involved with a big chain the upfront cost are very high….the cost pay for:

  • leasing of land
  • product
  • marketing

the thing you have to love about the web is that all those things have very low cost of entry. as well you do not have to sign 10-20 year leases for web domains and severs while marketing is a google ad word away.

so let’s look at a brand like gigaom. om has built his network entirely on his brand. the great work he has done at business 2.0 to the latest site he launched newteevee. now i am a inspiring blogger and want to get off the ground pretty fast with out all the crap most people have to do to gain an audience. om could simply charge me a franchisee fee say 100 bucks a month plus 30% revenue generated from my blog. i in-turn get the marketing power of the gigaom network, hosting, url and some help with starting my blog. i not saying om let’s everyone in but if he feels you have talent why not. and just like any franchise agreement both parties can cancel the agreement if one party is not living up to their part. from om pov a blogger needs to grow their user base over time. from the blogger pov om needs to promote the new blog within the om network.

this model is very simple and very easy to monitor. the greatest implementation of the model is at hair salon and barber shops. if you are a barber you rent out a chair. it is up to you as the barber to make sure you client is satisfied and happy with the product you deliver. as for the owner of the shop they must make sure the work space is clean, stocked with the tools you need and they need to market the establishment.

i know this seems very simple and that’s because it is. that why I think franchising blog brands is a great idea.

check out the full ali j story here

marx.

twitter and message boards…a match made in tech heaven?

March 26, 2007

i have been hearing about twitter for a while now but just thought of a cool way it should be used. think about all the community forms/message boards that companies and users create to chat about products and subjects. a few weeks ago i saw twitter vision and wondered what would a message board look like with the twitter platform…and twitter vision is it or very close.

a message board with a twitter like platform would be very interactive and engaging. it allows takes the boring look and feel (fuglyness) out of current message boards and leverages web 2.ohh functionality. this would be great for a company like apple, nike, or nintendo which have tons of fanboys who already love to communicate online as is. just think…at the next apple launch instead of f5 every second on engadget we all can talk over ‘apple twitter vision’. just a thought.

check out twitter vision here

 

marx.

update: techcrunch is reporting that twitter is adding a few cool features to their api.  full story here 

is joost about to launch to the public?

March 26, 2007

it was about 2am est…for no reason at all i was checking out some of the video sites out there to see if there was anything new i have not seen. i clicked on joost and the site is down with a ‘we are working on the site’ message. well if you are in private beta as joost has been is there any real reason to update your site? i would think not. with the news of fox/nbc last week is joost looking to grab some early market share by launching a little bit earlier than planned. might not be a bad idea.
this is just a guess on my end.

if anyone out there has any more information let me know.

marx.

update: the site is back up and sorry to say joost is not open to the public. they added a few more features like:

  • whats on joost
  • more screenshots of the platform
  • and if you have not seen the joost player it is now on the site

the most interesting of all the new features is a section called ‘share’. i had no idea what to expect when i clicked on it seeing the only thing i could really share was a link to the site at this point unless i am a beta tester. but i was surprised when i clicked on it…they go into how users will be able to share their channels with friends and take the tv watching experience into a community like environment.

this brings up another point. i watched last week march madness games at a friends place in nyc. we have a mutual good friend who lives in miami. the coolest thing about watching the games was hopping on ichat to talk through what was happening in the game real time with our friend in miami. that give me the idea that we can all watch the game together from 3 different parts of the world. if anyone works for the nba, nfl, mlb or nhl (and nhl you need help) this is a tech you should take advantage of. i would call it ‘game talk’ or ‘game chat’. allow people with webcams to come to the .com of that sport and login to talk with those who are watching the game as well. of course people will start to talk smack but thats the beauty of it.

just a thought. sorry for the long update. see the new joost site here

tv nets fight back….youtube dead?

March 22, 2007

well it had to happen. nbc and fox have teamed up to create a new video sites that will carry all their content for free. i just want to point out a few things:

1. users will be able to get all these shows in one place

2. advertisers will be able to buy both tv and online through one source

3. the power of the nets to market this to users

i am not saying youtube, joost, and other are done but as a user on techcrunch says…”its not a divorce of ugc and professional content but it is a separation”. true, true.

i know this is not the last we will hear from google and co on the topic but if viacom took the gloves off with the 1b dollar lawsuit then nbc and fox threw the first bare knuckle punch.

read full techcrunch story here. read the comments as well very interesting.

marx.

update: cuban is in on it now…here

update: techcrunch update from nbc/fox press call here.