Archive for the ‘fox’ Category

media 2.0 [how we monetize web 2.0]

October 22, 2008

Over the weekend was thinking about the media landscape overall [radio, print, tv, online] looking at where we are today and what is the logical evolution for each. The underlying theme for each media when it came to evolution was continued socialization of each medium. Which is a no brainer when you think about it. But it hit me that we are moving from Web 2.0 to Media 2.0.

This is a good thing. Its the first time that an online media approach has driven the other established platforms not just to take notice but strategically figure out how to integrate a online philosophy into their everyday approach and touch points with consumers.

Web 2.0 has always been criticized for its lack of an ability to generate revenue in-line with the innovation and enormous amounts of inventory they generate [see mayspace, facebook, youtube, twitter, etc]. But the approaches they have introduced to the marketplace are very consumer focused and bring people together around topics, relationships, passions, etc.

Well Media 2.0 will focus on the monetization of the Web 2.0 approach based one major observations from my end:

  • return on investment: in a tight economic period media companies well have to look for new ways to create potential growth revenue streams and most will look to reinvent what is currently working with consumers in the marketplace. Web 2.0 is still the prettiest girl at that party.

There is a lot more thought around this subject but my goal was just to get the conversations rolling because this will evolve into something bigger than anyone can conceptualize at this point. The interesting thing to me is that the one thing Web 2.0 could not do well will be the reason for Media 2.0 becoming the default user media experience…Monetization.

Media 2.0 = Web 2.0 + Monetization

marx.

is joost about to launch to the public?

March 26, 2007

it was about 2am est…for no reason at all i was checking out some of the video sites out there to see if there was anything new i have not seen. i clicked on joost and the site is down with a ‘we are working on the site’ message. well if you are in private beta as joost has been is there any real reason to update your site? i would think not. with the news of fox/nbc last week is joost looking to grab some early market share by launching a little bit earlier than planned. might not be a bad idea.
this is just a guess on my end.

if anyone out there has any more information let me know.

marx.

update: the site is back up and sorry to say joost is not open to the public. they added a few more features like:

  • whats on joost
  • more screenshots of the platform
  • and if you have not seen the joost player it is now on the site

the most interesting of all the new features is a section called ‘share’. i had no idea what to expect when i clicked on it seeing the only thing i could really share was a link to the site at this point unless i am a beta tester. but i was surprised when i clicked on it…they go into how users will be able to share their channels with friends and take the tv watching experience into a community like environment.

this brings up another point. i watched last week march madness games at a friends place in nyc. we have a mutual good friend who lives in miami. the coolest thing about watching the games was hopping on ichat to talk through what was happening in the game real time with our friend in miami. that give me the idea that we can all watch the game together from 3 different parts of the world. if anyone works for the nba, nfl, mlb or nhl (and nhl you need help) this is a tech you should take advantage of. i would call it ‘game talk’ or ‘game chat’. allow people with webcams to come to the .com of that sport and login to talk with those who are watching the game as well. of course people will start to talk smack but thats the beauty of it.

just a thought. sorry for the long update. see the new joost site here

tv nets fight back….youtube dead?

March 22, 2007

well it had to happen. nbc and fox have teamed up to create a new video sites that will carry all their content for free. i just want to point out a few things:

1. users will be able to get all these shows in one place

2. advertisers will be able to buy both tv and online through one source

3. the power of the nets to market this to users

i am not saying youtube, joost, and other are done but as a user on techcrunch says…”its not a divorce of ugc and professional content but it is a separation”. true, true.

i know this is not the last we will hear from google and co on the topic but if viacom took the gloves off with the 1b dollar lawsuit then nbc and fox threw the first bare knuckle punch.

read full techcrunch story here. read the comments as well very interesting.

marx.

update: cuban is in on it now…here

update: techcrunch update from nbc/fox press call here.