Archive for the ‘facebook’ Category

media 2.0 [how we monetize web 2.0]

October 22, 2008

Over the weekend was thinking about the media landscape overall [radio, print, tv, online] looking at where we are today and what is the logical evolution for each. The underlying theme for each media when it came to evolution was continued socialization of each medium. Which is a no brainer when you think about it. But it hit me that we are moving from Web 2.0 to Media 2.0.

This is a good thing. Its the first time that an online media approach has driven the other established platforms not just to take notice but strategically figure out how to integrate a online philosophy into their everyday approach and touch points with consumers.

Web 2.0 has always been criticized for its lack of an ability to generate revenue in-line with the innovation and enormous amounts of inventory they generate [see mayspace, facebook, youtube, twitter, etc]. But the approaches they have introduced to the marketplace are very consumer focused and bring people together around topics, relationships, passions, etc.

Well Media 2.0 will focus on the monetization of the Web 2.0 approach based one major observations from my end:

  • return on investment: in a tight economic period media companies well have to look for new ways to create potential growth revenue streams and most will look to reinvent what is currently working with consumers in the marketplace. Web 2.0 is still the prettiest girl at that party.

There is a lot more thought around this subject but my goal was just to get the conversations rolling because this will evolve into something bigger than anyone can conceptualize at this point. The interesting thing to me is that the one thing Web 2.0 could not do well will be the reason for Media 2.0 becoming the default user media experience…Monetization.

Media 2.0 = Web 2.0 + Monetization

marx.

where is myspace innovation?

March 28, 2007

just a thought on myspace. as they continue to launch other verticals (the latest myspace news) are they starting to look like a huge portal that lacks innovation. innovation is key in this space and to be honest myspace has not been great in this department. will myspace ever go away who knows but i feel the more users start to understand what they can do over the web and the flexibility sites like wordpress offers myspace will start to suffer a bit. i believe the next winner in this space will offer a easy cms tool to post and have open standards regarding all widgets.

myspace is the king platform for widgets because of its audience and nothing else. if they want to build a walled garden thats fine but some other bandwidth/page provider (bc thats all myspace is) will start to eat at the audience.

another way to look at it is a platform that allows widgets to make revenue off their audience (this assumes they have a nice size audience 10-15 million) signs deal with all the top widgets providers in exchange for the widget provider not to allow their widget to be posted on myspace.

just a thought.

marx.

facebook does not hire old people

March 27, 2007

i just read a story on venturebeat about ‘start-up advice for entrepreneurs’ from y combinator start-up school.

mark zuckerberg states the following:

 

“I want to stress the importance of being young and technical,” he stated. If you want to found a successful company, you should only hire young people with technical expertise.

“Young people are just smarter,” he said with a straight face. “Why are most chess masters under 30?” he asked. “I don’t know,” he answered. “Young people just have simpler lives. We may not own a car. We may not have family.” In the absence of those distractions, he says, you can focus on big ideologies. He added, “I only own a mattress.” Later: “Simplicity in life allows you to focus on what’s important.”

i am not saying he is totally correct but there is some truth in that statement. the younger you are the more you believe you can change the world and that nothing or no one can stop you. also you put your life into whatever it is your doing/developing at that time. i speak from personal experience on this one…like zuckerberg i own nothing and sleep on air mattress. i have to say having nothing else to think about but ‘ digital innovation’ and when the next season of entourage start does keep me focused.

see full story here

marx.