Archive for the ‘copyright laws’ Category

is it me or does tv suck? hollywood meet the internet.

April 3, 2008

just want to throw a thought at hollywood. you guys are some of the most creative people in the world [bar none]. and for so long the standard for good content has went down hill because of the never ending bottom line. i understand the internet is not perfect but it is open distribution for your ideas. look at your creative counter-parts in san fran [although technical] the creative bloodlines run deep in the both of you.

the is a open letter to all producers, writers, actors, etc to start doing projects just because you think they are good ideas not because they need to be bought by some network. look at the opportunity the internet provides. there is no good content [which we are all asking for] and no guy in a suit telling you to appeal to women 25+ a bit more or your show will not see the light.

we all will benefit from you expertise and creativity when it comes to writing, casting and telling a story. and the cool thing about it is you have a chance to play with the way storylines are developed because the web offers tons of ways to get users engaged with good content.

just think michel gondry decides to develop a show for the internet with the following specs:

1.   release once a day

2. 45-75 seconds in length

3. digital casting

4. gondry puts up new scripts every monday

5. anyone has the ability to participate in the show and record themselves acting out the script [uploads video to site]

6. gonry selects the best actors and edits the show together  [from the videos they uploaded]

7. syndicate the final version of each episode across the web

could we do this without holloywood? yes. but there is an art form to what hollywood brings to the table and we all on the tech side have to respect that.

not saying the above idea in the world but you want to talk about leveraging a social medium to create a social shows…this may be the starting place. this would not be easy but there is a lot of opportunity for content to take the next step.

plus its fucking cool.

marx.

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tv nets fight back….youtube dead?

March 22, 2007

well it had to happen. nbc and fox have teamed up to create a new video sites that will carry all their content for free. i just want to point out a few things:

1. users will be able to get all these shows in one place

2. advertisers will be able to buy both tv and online through one source

3. the power of the nets to market this to users

i am not saying youtube, joost, and other are done but as a user on techcrunch says…”its not a divorce of ugc and professional content but it is a separation”. true, true.

i know this is not the last we will hear from google and co on the topic but if viacom took the gloves off with the 1b dollar lawsuit then nbc and fox threw the first bare knuckle punch.

read full techcrunch story here. read the comments as well very interesting.

marx.

update: cuban is in on it now…here

update: techcrunch update from nbc/fox press call here.

mark cuban pov on viacom vs youtube

March 14, 2007

i have been waiting to see his take on the whole thing…i could just see him reading the news (just like me) and going here we go. my pov is that this needed to happen. i do not care who wins but these copyright problems have to be brought to light. our industry will continue to be held back until these issues are figured out.

here is where i hope it ends up…

1- all video sites need to protect copyrighted material as much as possible. this means putting some type of tech in place to monitor what is uploaded to their sites. i am not crazy, they can not catch everything but they need to put some effort into this process.

2- media companies develop a vision and stop being dumb asses. alot of these video startup companies are running out vc cash anyway so go and tap the talent and have them help you figure out how to get your content out and still get paid. reverse engineer the problem with the minds that have created it.

3- users win. this is the most important point of all. not cuban, not viacom, not youtube, hell not even me. radio gave users the first national broadcast medium. tv brought that broadcast to live action. now the web is the ultimate syndication platform. there is money to be made from all parties but please, please remember the user. all this does not happen if youtube only gets 3 uniques a day.

marx.

read mark cuban post here.