Archive for the ‘blogs’ Category

media 2.0 [how we monetize web 2.0]

October 22, 2008

Over the weekend was thinking about the media landscape overall [radio, print, tv, online] looking at where we are today and what is the logical evolution for each. The underlying theme for each media when it came to evolution was continued socialization of each medium. Which is a no brainer when you think about it. But it hit me that we are moving from Web 2.0 to Media 2.0.

This is a good thing. Its the first time that an online media approach has driven the other established platforms not just to take notice but strategically figure out how to integrate a online philosophy into their everyday approach and touch points with consumers.

Web 2.0 has always been criticized for its lack of an ability to generate revenue in-line with the innovation and enormous amounts of inventory they generate [see mayspace, facebook, youtube, twitter, etc]. But the approaches they have introduced to the marketplace are very consumer focused and bring people together around topics, relationships, passions, etc.

Well Media 2.0 will focus on the monetization of the Web 2.0 approach based one major observations from my end:

  • return on investment: in a tight economic period media companies well have to look for new ways to create potential growth revenue streams and most will look to reinvent what is currently working with consumers in the marketplace. Web 2.0 is still the prettiest girl at that party.

There is a lot more thought around this subject but my goal was just to get the conversations rolling because this will evolve into something bigger than anyone can conceptualize at this point. The interesting thing to me is that the one thing Web 2.0 could not do well will be the reason for Media 2.0 becoming the default user media experience…Monetization.

Media 2.0 = Web 2.0 + Monetization

marx.

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the truth is amoung us.

March 31, 2008

with so much going on in the digital/online media industry and the potential economic collapse its seems time to get back to writing about the world we live in. my goal is to post once a day on the following issues:

1. creative in the digital space and what we can do to make it better

2. syndication of thought 

3. why mobile is the now not the future 

4. possible ways to extend ideas that are in the market place

5. current events and pop culture [stuff that is cool]

the above will  evolve for sure but wanted to try to keep myself focused on a few issues this time around. the fact is we see so much about this space in any given day that there needs to be some method to the madness. look for the post to start as soon as this afternoon.

marx.

franchasing of blog brands

March 27, 2007

ali j over at ‘everybody go to’ poses a very interesting question…can blog brands be franchised? the simple answer is yes. but i wanted to digg into why i think this is true. i worked for a major burger chain that was based on the franchise model and although it had its own craziness the model worked. the biggest problem with a franchise model is that usually the corporate office cant see eye-to-eye with the franchisee (on anything). and at my old place of employment this was a huge issues down to what type of bags were used. i believe the big reason for this disconnect between corporate and the franchisee are as follow:

  • market changes and franchisees stay the same
  • corporate does not communicate with franchisees
  • corporate wanting to much oversight of what franchisees do
  • not forming a partnership between corporate and franchisee

when a franchisee looks to get involved with a big chain the upfront cost are very high….the cost pay for:

  • leasing of land
  • product
  • marketing

the thing you have to love about the web is that all those things have very low cost of entry. as well you do not have to sign 10-20 year leases for web domains and severs while marketing is a google ad word away.

so let’s look at a brand like gigaom. om has built his network entirely on his brand. the great work he has done at business 2.0 to the latest site he launched newteevee. now i am a inspiring blogger and want to get off the ground pretty fast with out all the crap most people have to do to gain an audience. om could simply charge me a franchisee fee say 100 bucks a month plus 30% revenue generated from my blog. i in-turn get the marketing power of the gigaom network, hosting, url and some help with starting my blog. i not saying om let’s everyone in but if he feels you have talent why not. and just like any franchise agreement both parties can cancel the agreement if one party is not living up to their part. from om pov a blogger needs to grow their user base over time. from the blogger pov om needs to promote the new blog within the om network.

this model is very simple and very easy to monitor. the greatest implementation of the model is at hair salon and barber shops. if you are a barber you rent out a chair. it is up to you as the barber to make sure you client is satisfied and happy with the product you deliver. as for the owner of the shop they must make sure the work space is clean, stocked with the tools you need and they need to market the establishment.

i know this seems very simple and that’s because it is. that why I think franchising blog brands is a great idea.

check out the full ali j story here

marx.

tv nets fight back….youtube dead?

March 22, 2007

well it had to happen. nbc and fox have teamed up to create a new video sites that will carry all their content for free. i just want to point out a few things:

1. users will be able to get all these shows in one place

2. advertisers will be able to buy both tv and online through one source

3. the power of the nets to market this to users

i am not saying youtube, joost, and other are done but as a user on techcrunch says…”its not a divorce of ugc and professional content but it is a separation”. true, true.

i know this is not the last we will hear from google and co on the topic but if viacom took the gloves off with the 1b dollar lawsuit then nbc and fox threw the first bare knuckle punch.

read full techcrunch story here. read the comments as well very interesting.

marx.

update: cuban is in on it now…here

update: techcrunch update from nbc/fox press call here.

vodpod test

March 22, 2007

ok…i have to admit i love what heavy is doing with ron jeremy and i am not the only one. i have seen this videos starting to pop-up everywhere. with that said i been wanting to do something with vodpod for a while and these videos give me a good chance to test. i created a vodpod for the clips and embedded on the sidebar below.

only thing i dont like so far is that it does not show the thumbnails all the time.

tell me what you think.

marx.

mark cuban pov on viacom vs youtube

March 14, 2007

i have been waiting to see his take on the whole thing…i could just see him reading the news (just like me) and going here we go. my pov is that this needed to happen. i do not care who wins but these copyright problems have to be brought to light. our industry will continue to be held back until these issues are figured out.

here is where i hope it ends up…

1- all video sites need to protect copyrighted material as much as possible. this means putting some type of tech in place to monitor what is uploaded to their sites. i am not crazy, they can not catch everything but they need to put some effort into this process.

2- media companies develop a vision and stop being dumb asses. alot of these video startup companies are running out vc cash anyway so go and tap the talent and have them help you figure out how to get your content out and still get paid. reverse engineer the problem with the minds that have created it.

3- users win. this is the most important point of all. not cuban, not viacom, not youtube, hell not even me. radio gave users the first national broadcast medium. tv brought that broadcast to live action. now the web is the ultimate syndication platform. there is money to be made from all parties but please, please remember the user. all this does not happen if youtube only gets 3 uniques a day.

marx.

read mark cuban post here.

entering the blog world

January 22, 2007

i just started this blog a few days ago and man there is so much stuff you need to do in order to get a blog up an running right. which lead me to trusty google to find some help on a few things. well what i found is that there is no place for a beginning bloger like my self to get the a,b,c’s of blogging. which i guess right now is fine seeing that not having rules on how and what to do is what kind of makes it cool. but there are a few simple things i want to do…for instance:

1. add the mybloglog widget to my blog

  • i dont understand how when i sign up for mybloglog they can pull all my information over but not have an automated way to add their widget to my blog? you can get all my other information from me just typing a simple url…now all you have to do is add the widget when i click the button. once you click on the button it gives you the embed code, which is fine, but just seems as easy to add the widget to my widget selection section on wordpress. i should be able to sign up for mybloglog and click back over to wordpress and see it there. any one with some experience in mybloglog recent reader widget…PLEASE HELP. (p.s. it may have been a seamless process before that got bought by yahoo. and we all know how great they have been over the last year or so)

2. what does technorati really do?

  • so i saw i had gotten a few hits from technorati (and i mean a few). so i went to sign up for it thinking well at a min i can somehow continue to attract more readers to check out my blog and so on. well i started signing up and i get its a community of bloger (that was easy) but the question i was left with is how do i tap into this community? i kind of get it…make friends by reading other blogs you like and then direct that person and their readers to your blog. but that seems so 1800’s doesn’t it? so, here is what i think it should be:
    • all meta tagged based – as a user signs up they are asked a series of questions about their blog and what they are looking for
    • as the user answers these questions they are put into a catagory with like-minded people
    • as a user/publisher you can then sign up for a program that allows other bloggers reach out to you and your readers
    • now that you have a set community to market to and build your audience…that is when the fun starts
    • there would be a marketplace for true marketing and of course there needs to be almost a cpc like model in place for those who send you new visitors (could be a bidding process as well)
    • but there could also be a free model – think link swap

i am not saying i am more interesting than cuban, fred wilson or pincus but if i had some type of blogger advertising/marketing marketplace that would be nice. think of it this way…i am launching a new show on this network called ‘internet’ and all i ask for is a chance to market my show to a target audience who already has interest in the show i just developed. not really meant for the outside world at this point but more of bloggers to help each other. just a thought.

marx.