look through the eyes of ur user [consumer].

1. do they really care about what you are selling?

2. do they even want your product? are you just spending money b/c it has to be moved from one excel slot to another on a spreadsheet?

3. are you just doing what your competitor did before you [mr. me too]?

4. does the word viral still come up in every meeting [in theory the concept does not exist..lets save that for another post]?

5. are mirco sites still the answer for all user focused initiatives?

no that any of the above is bad but you have to understand where the answers put you in the market place. are you a spender or a thinker?

what if a major advertiser [top 50] went to a major media company and said the following ‘ hey big media company we do not want to purchase 15,30,60 any more. we only want to purchase 5 second spots and flight across your network in a manner that will only me to own certain times of the day, week and month.’

now that changes the way you will be viewed in the eyes of your user [consumer]. why? no one else is doing it. very simple thought but it breaks you out of the mundane world that everyone else works in. also think of the opportunity you have to really create a simple, entertaining, brand focused messages. no waste from a creative standpoint.

marx.

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